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Monday, April 12, 2010

What is a LIVE LOOK BOOK?

Ever since we posted the invitation to our first LOVE LOOK BOOK on Thursday, April 22nd at JB's Kitchen & Bar during the Fashion Happy Hour, many of you have asked, "What is a Live Look Book?"

A Look Book is similar to a catalog or portfolio, compiling whatever it is a person or company is presenting. It is heavily used in the fashion industry for collections, models and photographers.


A Live Look Book, is what our Brand Development Company, the balance group/tbg, came up with while brainstorming on what to call the type of showcase we wanted to emulate. Since MIAU Fashion operates as a boutique, we felt that producing a Fashion Show down a runway was out of our element and not focused on our goals.


The Live Look Book tbg developed for MIAU Fashion allows people to see our collections on models with different body types, get styling techniques and secrets, ask questions, and tell us what styles you would like added to future collections - unlike at a fashion show.  We bring the featured looks for guests to purchase instead of waiting for the line to launch the following season.

We invite you to MIAU Fashion's first LIVE LOOK BOOK on Thursday, April 22nd from 5p - 9p at JB's Kitchen & Bar to experience firsthand!

To RSVP or for more details contact events@miaufashion.com


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